After years of trying to align IT Strategy to Business Strategy we realised that the true value was actually in convergence rather than alignment. Don’t have a Business Strategy and a IT Strategy have a single Business Strategy after all there is no such thing as Information Technology just Business Technology, remember its all about the business its goals and strategy to meet those goals, well it was until now....
Now there is a new thinking staying that Business Strategy is too confined and we should rather be thinking of Business Purpose, this white paper outlines it brilliantly well worth the time out to read through it:
These three points succinctly cover what is Business Purpose:
1) Purpose is a core and enduring motivation in the company
2) Purpose focuses on the ultimate means provided by the emotional capital to serve others and achieve long-term well being
3) Purpose is the fundamental motivation for the company which inspires the vision and guides the mission and resulting strategy
There are five points as to why you should become Business Purpose driven including increasing business performance. Most interestingly there is a section on how to implement Business Purpose including:
- Engaging Stakeholders to enrich your perspective
- Showing benefits through stories and proof points
- Enabling transparency
- Incentivise purposeful outcomes
Sound familiar? Yes the move to becoming a more Business Purpose driven organisation has many similar steps to becoming a successful Business Relationship Management function. So if you see this movement happening in your organisation or if you propose it, be sure to put BRM in the heart of it to work with the business converged into this new way of thinking.
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