Are Business Relationship Managers going to be moving into
an ever competing market? At the minute you might be happily providing your
business with its solutions ensuring they meet requirements and are working towards
the strategic aims, but what happens when an outside provider offers the same?
Some will have tight controls and restrictions in place meaning business units
cannot purchase IT consultancy or cloud based systems without going through the
BRM function first to ensure they are strategically aligned but others might
not have that luxury, also the restrictions still don't stop the offers of
consultancy and cloud services come flooding in each day. Some of these offers might
be useful and add value and others might not, come of the potential value might
be better delivered from elsewhere, so what do we do with these requests? It’s
important to educate the business to pass these requests to the BRM function if
they think they might be worth investigating. It’s also worth reiterating the
common phrase I have to often tell my business partners and that is, work out
your problem, processes and requirements fully before looking at solutions, you
can adjust them after looking at the capabilities but if you get drawn in by
something you can often try and make the problem fit the solution. Now while
this is good advice there are always exceptions, the main one being
technological innovations which offer an improvement not previously thought
possible, this solution will then fix a problem we never knew we had.
So as BRMs you should take heed to all the consultants
offering services and consultancy as they might have a value to add. The BRM
role is especially tricky when you think about trying to acquire the knowledge
of not only all of your provider capabilities but all of the external
capabilities you could potentially buy in especially with all of the latest
advances in your field of expertise.
So in summary don't fear or try and block outside
competitors/consultants/sales people try and utilize them for added value and
for expanding the capabilities of your function.
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